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The way of business | he who gets the young gets the world.

The way of business | he who gets the young gets the world.

Needless to say, the development of technology is changing the way people live and consume today, and if they find that the service quality in a coffee shop is too poor or the baristas don't know what they ordered, they will immediately spread the message on their mobile phones. Although baristas will think that this kind of behavior infringes on their personal rights and interests, this is the way of life of the younger generation.

2016-06-20
The way of business | he who gets the young gets the world.

The way of business | he who gets the young gets the world.

Needless to say, the development of technology is changing the way people live and consume today, and if they find that the service quality in a coffee shop is too poor or the baristas don't know what they ordered, they will immediately spread the message on their mobile phones. Although baristas will think that this kind of behavior infringes on their personal rights and interests, this is the way of life of the younger generation.

2016-06-20

"Yuan Cafe" run by Zhang Hongbao Campus in Qinhuangdao

Zhao Shanshan / Tu holds a cup of freshly brewed coffee in a warm cabin with a unique style, reading, chatting, listening to music and playing chess. In the fragrant coffee taste, let rational thinking insert romantic dream wings; docking society and discussing life in the fragrant coffee shop. This is Zhang Hongbao's Unitary Coffee Commonweal Project, which is part of the Future Commonweal Culture Development Center.

2015-03-23
Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

The core value of these simple rules is to enable cafe shareholders to integrate investors, consumers and promoters, participate equally and actively contribute wisdom, resources and strength to the organization to achieve good expectation management and risk control. As the sponsor holds a large consumption card, in addition to his own consumption, out of the spirit of ownership and a strong sense of pride, he

2015-10-23
Can Nestle Coffee be more attractive to young people by abandoning the official website and switching to Tumblr?

Can Nestle Coffee be more attractive to young people by abandoning the official website and switching to Tumblr?

A choice, but also an experiment, let us forget the official website and enter the Tumblr era. Recently, Nestle Coffee announced that it will give up its official website and join social platform Tumblr. In fact, we brought everything except consumer information to Tumblr. Said Michael Chrisment, global marketing director for Nestle Coffee. The plan will first be in the UK and Mexico.

2015-09-25
The prerequisites for a top barista

The prerequisites for a top barista

1. If there is a goal, there is passion and there is no success without it. We need to set a goal for life and strive for it all our lives. Have you ever asked yourself what the purpose of becoming a barista is? Is it to make perfect coffee, create new drinks, or spread boutique coffee knowledge to the public? Be sure to find your goal in life and keep fighting for it. When

2016-09-05
When to drink coffee is the most refreshing coffee common sense

When to drink coffee is the most refreshing coffee common sense

For coffee lovers, some people are used to having a cup in the morning, while others like to drink it in the afternoon. Caffeine interacts with the human hormone cortisol to produce a better pick-me-up, and the best time to drink coffee is between 09:30 and 11:30, according to the cycle of changes in cortisol levels, a US neuroscientist has found. Caffeine and an important hormone in the human body (cortisol, also known as hydrogenated cortisol

2015-03-12
The social characteristics of coffee in the Chinese coffee market have been discovered.

The social characteristics of coffee in the Chinese coffee market have been discovered.

Seeing the huge potential of the Chinese coffee market, more and more enterprises join the competition of the coffee industry in order to get a share in the Chinese market.

2014-06-19
How to crowdfund a cafe? You have to look at this case!

How to crowdfund a cafe? You have to look at this case!

The concept of crowdfunding in the Internet era comes from the English fundcrowding, which means to raise money for the public. The crowdfunding mode of the network platform has sprung up abroad for five years, which is mainly manifested in four ways: donation, pre-sale, equity and creditor's rights. After this model was introduced into China, due to cultural, institutional, legal and other factors, it has not made significant progress, and it is difficult to break through the amount of financing.

2015-10-22
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Starbucks' Christmas red cup has been broken by netizens.

Starbucks' Christmas red cup has been broken by netizens.

Coffee doesn't matter. Tanning a red cup is a serious thing. Photo source: the Internet at this time of year, merchants always lively launch a series of holiday marketing products. If you are a fan of Starbucks or a severe patient with social networking disorder, you won't miss the Starbucks Christmas Red Cup. Since 1997, this red paper cup, which is launched every year before Christmas, has

2015-11-13
Weibo Marketing method of Entrepreneurship course Cafe

Weibo Marketing method of Entrepreneurship course Cafe

Setting of Weibo account ① Weibo name Enterprise Weibo is a brand + industry + company, personal Weibo is a brand or company + person name. Our official Weibo name can be set to so-and-so coffee shop, company employee Weibo name can be set to so-and-so + person name ② Weibo avatar corporate official Weibo registered with corporate brand logo, personal Weibo registered with real avatar. A transparent approach will give Weibo the pain.

2015-01-12
Nestle Coffee invites

Nestle Coffee invites "post-90s" to sing bravely.

Mr. Su Bo, president of Nestl é Greater China Food and Beverage Department, Han Han, daring spokesman for Nestle Coffee, and hip-hop blues music composer awakened with all the contestants in the 2012 Nestle Coffee in season National Campus Singers final contest Group Photo 2012 Nestle Coffee in Music season with the theme of meeting because of music and meeting because of coffee, it lasted about three months and went deep into 14 cities and 20 colleges and universities across the country.

2014-08-07
Introduction of Coffee Wing domestic well-known coffee chain brands

Introduction of Coffee Wing domestic well-known coffee chain brands

Changsha Coffee Wing Restaurant Co., Ltd. is a chain of western restaurants under Hong Kong International Wing Coffee Food Communication Co., Ltd. (Wing cafe). In the past ten years since its establishment, the company has created a personalized operation with professional products and human service in line with the business philosophy of being as good as water and the best coffee, which is unique in Hunan market and has become an influential and charismatic western food.

2015-08-05
James Joyce Coffetel

James Joyce Coffetel

Travelers who want to travel in different places experience the twists and turns of the journey. At the moment of entering the hotel lobby, they are wrapped in the aroma of coffee, take a sip of a cup of handmade coffee handed over by the service staff, and take a sip full of mellow fragrance between their lips and teeth. Platinum Tao Hotel Group has put forward to truly satisfy consumers to live in what they like and be close to themselves since the beginning of its establishment.

2014-08-01
A 29-year-old Chinese woman becomes the new director of Starbucks

A 29-year-old Chinese woman becomes the new director of Starbucks

Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except

2016-09-18
The first Internet Cafe in Dongguan opens

The first Internet Cafe in Dongguan opens

Coffee, the first Internet cafe in Dongguan, which is crowdfunded by 59 entrepreneurs, officially opened on the 21st. The head of the coffee shop operation said that all people and friends who are interested in engaging in the Internet can come here to exchange. And provide free docking space for all enterprises, especially start-ups. Provide communication and learning platform for startups Lai Coffee is located in the Rong Da Building of Nancheng Art Exhibition Center.

2014-12-22
The Future of Journalism: The Cafe Model Is Back

The Future of Journalism: The Cafe Model Is Back

The News of the World, Britain's biggest Sunday newspaper, is closing down after 168 years because of a hacking scandal, asking what happened to traditional media. The pressures and challenges brought to mass media by new communication methods such as the Internet and Social networks are increasingly evident through these appearances. What will the future of journalism look like? interestingly enough

2014-05-29
Coffee's Historical and Cultural Significance: Eastern Beverage, Western Culture

Coffee's Historical and Cultural Significance: Eastern Beverage, Western Culture

Coffee, a familiar but mysterious drink, blows into our world like a strong wind from the west and gradually changes our lives and temperaments.

2014-05-15
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